Knowing your target audience is your key to success. Many people when asked who their market is reply with “Everyone.” Everyone is as good as no one because it displays a sense of confusion. Every brand has to have an audience whether it be a career path or a customer. In order to achieve success, one needs to identify a target audience. But you might be wondering, “How do I do that?” Trust me, I have been in this space and have learned the hard way. So, I will explain it.
The best way to explain target audience or personas is to remember back to early childhood. Remember those imaginary friends? Well that exactly what we’re essentially doing. We are creating imaginary customers to whom we plan to market and sell to. Each of these imaginary customers have characteristics just like our old imaginary friends as little kids.
Describe your audience.
What age and gender are they? What do they do for a living? Are they married or single? Do they have kids? What are their pains? Where to they hang out online and offline? These are the kinds of things that make up your audience and will drive your marketing strategies. The goal is to create an image of the kind of person you plan to service.
If you do an Internet search on personas, you’ll find many examples. Check out a few and get some ideas. The goal is to put together a description of your target audiences. This will drive how you approach each of these audiences. The goal is to anticipate how your services or products will make their live better than they are now.
Engaging Your Audience
Once you’ve put together your personas, you now have a better idea as to how to get in front of each of these groups. Depending on their demographics and psycho-graphics, you can choose which methods of promotion to focus on including online.
We know that those individuals in the Generation X category are primarily on Facebook. Therefore, this is a good medium to reach this audience. Millennials, on the other hand, are a mixed bag depending on if they are older or younger. This should be clear in your descriptions.