5 Reasons Why to Use WordPress

online marketingWhen it comes to choices of what to use to build a website these days, there are many choices. There is the traditional HTML based, hand coded site or a content management system based framework of which there are many. However, there is one solution which outshines the market hands down despite the huge amounts of marketing and advertising; that system is WordPress.

WordPress has come a very long way over since its first debut in 2003 as a blogging platform. It has matured into a full-fledged can-do content management system that with a handful of plugins can become a site of virtually any kind. It is truly a multi-purpose system, similar to a Swiss Army Knife.

Unfortunately, there are still many misconceptions about WordPress because of its background and method of development. However, many of those misconceptions have been outgrown with the increasing amount of use it has gained over the last few years. Therefore, I will explain the main 5 reasons why to use WordPress to power your next site.

It’s Search Engine Friendly

Out of the box, WordPress is search engine friendly in its structure. Therefore, Google prefers WordPress because it’s easy for its bots to crawl and index. Even Google’s CEO uses it to power his personal blog.

It’s Very Affordable

The software is open-source and Free to use. In other words, it’s code is contributed to by a world-wide voluntary community of developers committed to its development. Therefore, core software upgrades are always free.

The only out of pocket costs are hosting and support fees. Support fees for WordPress are relatively inexpensive compared to competing proprietary platforms with higher prices. These fees are paid to those who depend on WordPress for their livelihood, not the authors of the software .

Therefore, it is quite possible to have a website that costs less than a $150 per year, if you do the support yourself. However, if you want white glove support, expect to pay $100 per month and higher for the comfort of premium support and advice.

It’s Secure

WordPress is updated constantly because hackers constantly try to get around it. But because it’s community supported, the community makes every effort to report security flaws and continue close them quickly through regular software updates.

It’s extensible

Because it’s developed and maintained by volunteers, there are over 40,000 plugins for it and thousands of Free and premium themes available for use. WordPress has the ability to suit the needs of just about every purpose. It can handle a personal blog and pretty much any kind of website not limited to the following:

  • Business websites
  • Portfolio sites
  • Online shops
  • Directory Sites
  • Online Communities/Forums
  • Online Magazines and Newspapers
  • Membership sites
  • Booking Sites (Hotel, Salon, Professional Services, etc.)
  • Job boards/Applicant Tracking Systems (ATSs)
  • Intranet/Extranet Sites
  • Q&A sites
  • Real Estate sites
  • Church/School/Non-profit sites

Easy to Use

WordPress is very easy to use out of the box. With a hour or so of instruction, anyone can be off and running creating pages, posts and inputting content.

Now that you know a little more about WordPress and its core benefits, think hard when picking a platform for your next website project. There are many players in the field, but only one has the majority of the CMS market cornered despite what is perceived.

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